Sustainable agriculture refers to any and all activities that limit the negative environmental impact of farming, allowing a more effective and environmentally friendly utilisation of such resources as soil, land, water, machines, crop protection products, seeds, fertilisers and energy, while maintaining the profitability of agricultural production and its social acceptance.

Sustainable economy means financial stability of the farm as the basis for its sustainability over time and continuous development opportunities. Favourable balance between expenditures and incomes arises out of the optimisation of production principles and processes, and the related sales, according to the well-thought-out strategy of the farm. It results from building soil richness, using state-of-the-art technologies and smart investments, making it possible to meet the expectations of agricultural produce processors and consumers alike.

Environmental safety results from sustainable agricultural practices that protect its resources, such as soil, water, air and biodiversity. Sustainable agricultural practices take into consideration the restoration and strengthening of natural biological processes in and outside production areas. At the same time, they enhance environmental resistance to adverse events (pollution, extreme weather conditions), as well as support CO2-binding in soil and counteract climate change.

Agriculture is sustainable only when it is accepted by the society as a whole, including by the local community. Therefore, it is so important for a farm to respect the local environment and produce food in line with applicable law and best agricultural practices.