Agricultural activity, like any other economic activity, generates certain social costs. The more these are felt by the local community, the less acceptance it has of the activity. In terms of the long-term development of the farm, this is a bad omen.
Today, society pays attention to the ethics, morality of companies, the legality of their actions and wants to participate in some way in the profits that these companies make. By opening up to local needs, the farm gains confidence in what it does and how it operates. Community involvement positively influences its image in the eyes of ordinary people as well as customers and business partners. This increases the farm’s local value as a business and its competitive ability.